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Job Description

To drive revenue growth and long-term profitability of Company Group by designing and implementing effective marketing strategy, positioning and delivering Company’s value propositions to targeted markets, locating and exploiting attractive market opportunities, managing the development and commercialization of products, gaining market leadership through customer acquisition and retention, and strengthening the eminence of the Company brand. 

 

Responsibilities

  • Lead the effective commercialization of newly developed product concepts by identifying and securing any human resources needed, building or securing the business and functional requirements for the product, testing and refining the product, rolling out the product. 
  • Lead the development and delivery of sales training programs to enhance sales teams’ product knowledge and selling effectiveness. 
  • Coordinate and lead the development and review of pricing policy for new and existing products and ensure consistent and accurate application of pricing guidelines and policies, and manage pricing appeals. 
  • Lead the development and implementation of integrated marketing communications and public relations programs comprising media advertising, publicity programs, events, and other elements and track their effectiveness. 
  • Oversee translation of creative briefs into advertising campaigns, media placement and purchasing, packaging art, website content, and track effectiveness of campaigns and align campaigns with the product and brand goals.
  • Cultivate strategic relationships with existing and potential customers and business partners.
  • Lead the development and implementation of customer feedback instruments (i.e., surveys, etc.), insights from salesforce, distribution centers, and operations, and use findings to improve customer experience and enhance sales force effectiveness. Use gender-neutral language.
  • Lead the market research process to gain customer and marketplace trends and insights, identify growth opportunities, analyze and select businesses and geographic markets to compete in. 
  • Determine the scope of market research needs, including secondary research and research design/implementation, and define and develop required in-house capabilities required for market intelligence.
  • Identify promising business opportunities and ideas and present to and consult with senior management on business trends with a view to developing new services, products, and distribution channels. 
  • Define short and long-term marketing goals, and corresponding marketing programs and initiatives, making profit and loss trade-offs to deliver revenue and profit objectives.
  • Drive new product development including identification of unmet customer needs and marketplace insights, development of new product/technology concepts, and building a business case. 

 

Skills and Qualifications

  • Master’s degree or Bachelor’s Degree in Marketing, Sales and Marketing, Business Administration or related field.
  • Full professional qualification is desirable.
  • For Master’s degree (10) years of experience of which two (4) years should be at managerial level or;
  • For Bachelor’s degree (12) years of experience of which six (6) years should be at managerial level.
  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus

 

Job Details

Level : Mid level
Industry : Business
Salary : Confidential
Experience : 10 Years
Applications : 0
Locality : Nairobi, Kenya
Eligibility : Masters
Company : Kaziweza limite...
Posted By Kaziweza limite... / 08 Nov 2021

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