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Job Description

We are looking for an experienced Digital Marketer to join our client’s team in developing, implementing, tracking, and optimizing their digital marketing campaigns across all digital channels. Our client is a provider of leading-edge ICT solutions and services to clients. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 

 

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain a social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Skills and Qualifications

  • BS/MS degree in marketing or a related field
  • 2 - 3 years proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

If qualified for this role, follow this link to apply or share your updated CV through our email; selection@crystalrecruitment.co.ke with the job title as the Email subject.

Only shortlisted candidates will be contacted.

 

Job Details

Level : Mid level
Industry : Business
Salary : Confidential
Experience : 2 Years
Applications : 6
Locality : Nairobi, Kenya
Eligibility : Bachelor
Company : Crystal recruit...
Posted By Crystal recruit... / 23 Apr 2021

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