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Job Description

The jobholder will provide lead to a team of marketers in best-practice, strategic marketing, and communication. The ideal candidate will have extensive multi-brand marketing experience with involvement from brand incubation through to execution stages of the brands

 

Responsibilities

  • Ensure that the set targets of Group Revenue and sales are achieved and exceeded
  • Overseeing brand strategy
  • Overseeing the execution of marketing and communications annual plans via an insight led approach.
  • Contributing to business growth by translating business requirements into marketing & communications objectives.
  • Identifying new opportunities for growth in relation to existing and new products, segments, geographies etc.
  • Performing competitive analyses and conducting market research to maintain an updated view of key competitive changes.
  • Developing unique value propositions and marketing messaging.
  • Developing and executing an annual marketing plan.
  • Demonstrating accountability for the governance and operating frameworks in Company on brand and marketing, as well as communications.
  • Ensuring all projects are delivered on time and within budget and are evaluated against commercial objectives. 
  • Specifying market requirements for current and future products by conducting market research.
  • Continuous tracking and measuring of return on investment of programs delivered and ensuring effective utilization of the marketing budget.
  • Responsible for developing the rolling 3-year revenue growth strategy, citing revenue streams, sales forecasts, and department budget to meet agreed targets
  • Ensuring the marketing and communications campaigns are strategically positioned to maintain brand authenticity. 

 

Skills and Qualifications

  • Bachelor’s degree in a business field or equivalent, MBA (concentration in Marketing preferred) will be an added advantage.
  • 10 years strategic marketing experience with at least 5 years at senior managerial level.
  • Experience in the Food and Beverage industry is necessary with advertising and brand management expertise
  • Highly numerate, proven experience in the development of commercial strategy
  • Expert knowledge in costing, customer influence and management with a proven record in delivering creative food solutions
  • Engagement with internal and external senior executives 
  • Actively demonstrate the following behaviors: consultative, collaborative, analytical, pro-active, change-orientated, and structured, with the ability to be flexible when required
  • Results driven, able to find solutions when faced with adverse results or conditions to achieve objectives

 

Job Details

Level : Management level
Industry : Business
Salary : Confidential
Experience : 10 Years
Applications : 3
Locality : Nairobi, Kenya
Eligibility : Bachelor
Company : Kaziweza limite...
Posted By Kaziweza limite... / 25 Jul 2022

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