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BRAND STRATEGIST ETHIOPIA

Job brief

Our clients in the marketing agency industry are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team, and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Brand Strategist responsibilities include:

  • Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning
  • Crafting our differentiation strategy
  • Briefing our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns, and advertising banners)

Responsibilities

  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns, and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges

Requirements

  • Work experience as a Brand Strategist or similar role in Marketing
  • A portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Over 5 years experience in the similar role
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

NEGOTIABLE

Job Details

Level : Senior level
Industry : Marketing / Advertising / Sales
Salary : Confidential
Experience : 5 Years
Applications : 5
Locality : Nairobi, Kenya
Eligibility : Bachelor
Company : Kaziweza limite...
Posted By Kaziweza limite... / 25 May 2021

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