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Brand Manager
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Job Description

Marketing of Company products, oversee promotion of Blue Tringle Cement (BTC) brand and ensure achievement of commercial objectives.

 

Responsibilities

  • Develop and execute marketing strategy for BTC brand to achieve commercial objectives.
  • Develop marketing budgets, expenditures, research and development appropriations and profit-loss projections.
  • Formulate marketing strategies for company product, developing and managing company's advertising campaigns.
  • Gather market intelligence to gain a clear understanding of consumer insights and initiate new marketing programs. 
  • Improve product knowledge and brand awareness through coordination and implementation of planned marketing activities such as fundi seminars, bill boards, road shows and exhibitions.
  • Monitor point of sales at retail outlets and develop strategies to improve brand visibility.
  • Planning and coordination of marketing activities such as conferences, seminars, receptions and exhibitions.
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.

 

Skills and Qualifications

  • Degree in business related studies
  • Diploma in Sales/Marketing 
  • MBA is an added advantage
  • At least three  years’ experience in sales and marketing of fast moving consumer goods
  • Marketing and sales skills
  • Excellent negotiation and communication skills.
  • Extensive knowledge of the cement industry
  • Strong analytical skills.
  • Unquestionable integrity 

 

Job Details

Level : Management level
Industry : Marketing / Advertising / Sales
Salary : Ksh 150,000 - 200,000
Experience : 3 Years
Applications : 72
Locality : Nairobi, Kenya
Eligibility : Bachelor
Company : Kaziweza limite...
Job ID : #296
Posted By Kaziweza limite... / 13 Apr 2021
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