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Job Description

Brand Strategy, Marketing Calendar & Budget Management, LSM, Reporting on Brand

ROI

Key Result Areas/ Key Performance Indicators (5-6 areas)

  • Key result areas (KRAs) broadly define the job profile for the employee and enable them to have better clarity of their role.
  • KRAs should be well-defined, quantifiable, and easy tomeasure. It also helps employees to align their role with that of the organization.  

 Develop & implement the marketing strategy for

our newer brands to drive awareness and grow

market share

 Work with cross functional teams to develop

campaigns/promotions that are insight

led/customer centric

 Manage brand budget to deliver ROI and set brand

objectives

 Manage events, restaurant opening, product

launches

 Menu & Pricing optimization

 Customer feedback tracking & Engagement

including social listening

 

Performance Indicators (3-5 indicators)

  • Measures of the success of the Key results areas/Key performance Indicators

 

 Grow transactions/revenue by 5-8% YOY

 Penetrate and grow market to

progressively achieve category leadership

 Deliver at least 90% of the marketing

calendar on time and within budget

 

 

Responsibilities

Brand Management:

Providing brand management expertise and executing marketing responsibilities:

 Lead and/or oversee day-to-day management of brand activity including forecasting; budget tracking;

marketing plan execution and program tracking.

 Review local information related to sales/guest counts, consumer impact, P&L/cash flow, menu category

performance, promotional evaluation, competitive environment/market-share, general economic trends,

and qualitative/quantitative research. Based on this information, identifies and develops plans to address

key market strategic opportunities working with the Group Marketing Manager (GMM) as counsel.

 Generating creative & photography briefs and overseeing everything that 'goes out the door' and

ensuring its on-brand - brochures, big submittals, contracts, quotes, etc.

Marketing & Promotions

 Develop and manage multi-channel, integrated marketing plans for promotions, brand initiatives, or

product. Create and/or provide input to recommendations regarding marketing plan objectives, strategy,

marketing mix and tactics.

 Manage the A&P budget in partnership with the HOM.

 Develop, manage, and track marketing budgets, timelines and processes from kick-off to execution.

 Provide input to consumer positioning, creative brief development and supports all-agency creative

briefing.

 Evaluate creative concepts and effectively provide feedback to internal and external agencies.

 Identify and quantify specific product drivers in support of marketing calendar strategies.

 

Planning and Execution

 Develop strategic and operational plans for the work group, managing execution and measuring results

 Collaborate with internal and external strategic business partners to develop joint marketing strategies

and plans; oversee implementation and monitor results.

 Coordinate and execute advertising and promotions that support and are consistent with group

marketing and brand goals and objectives.

 Track, analyze and communicate program/campaign performance. Recommend action plans to address

variances against plans.

 

Project Management

 Manage and monitor project or program schedules, progress and costs to ensure the expected results are

delivered on time and within budget.

 Develop an integrated plan that includes program deliverables, strategic alignment and update program

plans.

 A particular focus on new store openings

Research & Analytics

 Review and analyze any new or revised brand design wording or architecture against current market

trends to realize the probable impact of the approach at hand.

 Ensure completion of market analyses and monitors competitive activity (competitive analysis) in the

market

 Generation of reports and presentations on the performance of brand marketing campaigns and

programs, to be used in the enhancement of campaigns and the formulation of new campaigns

Collaboration

 Collaborate with the business’s sales, business development and operations teams to align brand

marketing efforts with the business goals

 

Skills and Qualifications

QUALIFICATIONS

 A bachelor’s degree in Business, Marketing or Communications field.

EXPERIENCE

 At least 4 years’ experience in marketing.

 FMCG or Hospitality experience is an added advantage

 

SPECIAL CONDITIONS OF EMPLOYMENT (Licenses, certificates, credentials, travel, Physical requirements etc.)

 Bachelor's Degree

 CIM certification/membership an added advantage

 

CORE COMPETENCIES: Core competency is fundamental knowledge, ability, or expertise in a specific subject area

or skill set.

 Analytical skills

 Building relationships and working with different stakeholders – agency, departments

 Demonstrated ability to develop and execute brand/digital strategies.

 Excellent verbal and written and presentations skills

 Event Management.

 

Job Details

Level : Management level
Industry : Business
Salary : Confidential
Experience : 8 Years
Applications : 1
Locality : Nairobi, Kenya
Eligibility : Bachelor
Company : Kaziweza limite...
Posted By Kaziweza limite... / 19 Jan 2023

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